“The intellect has little to do on the road to discovery. There comes a leap in consciousness, call in intuition or what you will, and the solution just comes to you, and you don’t know from where and why.” – Albert Einstein

The quote kind of says it all about design sense, it is more of an intuitive process and doesn’t have much to do with intellect. Of course knowledge and communication skills can make us good presenters but for the idea generation of the design process you need to have an active gut feeling. What designers need to focus on goes beyond ideation. A simple product or service design is not the task at hand for designers. They are expected to conceive a marketplace and envision how people would want to use what they made.